Perfect Brand, Wrong Size
A made-up scenario that still hurt.
You see it. You reach.
You’re out shopping. It’s there. Rare, archival, somehow under $20. You flip the tag. Two sizes too small.
I made this scenario up for a poll, but it didn’t feel fake. The goal was to see what people prioritize more: fit or label. The responses were split. Some said they’d buy it anyway and just… emotionally shrink. Others walked away and spiraled quietly.
Buyers say fit matters. Until it doesn’t.
I had just finished running a buyer survey. Real data from real people. Fit ranked higher than price, shipping, or even condition as a reason people don’t buy secondhand.
But if the brand hits? Fit becomes a suggestion. We start doing mental gymnastics. We convince ourselves the material might stretch. We blame the lighting in the fitting room.
Resale logic is flexible. So are buyers.
The survey confirmed it: brand and uniqueness still matter. But fit is what stops most purchases, unless it doesn’t. Apparently, if the tag says Margiela, we’re willing to dislocate something.
This piece didn’t exist. But the heartbreak? Unfortunately, real. ❤️🩹
See you in the resale trenches.
❤︎ C
