Seller Intel: Vintage & Secondhand Market Recap
How Secondhand Sellers Set Prices, Source Brands, and Stay Competitive
Ever wonder what’s actually happening behind the scenes in the resale world? Here’s a snapshot from a new survey of 100 women (ages 18–34) selling vintage and secondhand fashion online and in-person (the ones driving most of the trends on Depop, Poshmark, and IG).
☆ What’s Hot:
The brands sellers are grabbing the most right now? Y2K mall brands. The nostalgia is alive and well.
☆ What They’re Charging:
Dreams of wild profits? Not so much. Most sellers are marking up (think doubling or tripling their buy-in) but remember: fees and shipping eat into those numbers fast. Full-time sellers are working with realistic margins, not cashing in lottery tickets.
☆ What Sells and Why:
There are a few main things sellers consider when sourcing - some expected, like condition, and some not. Turns out, sourcing isn’t just about one thing. There’s a short list most sellers are watching.
☆ What’s the Struggle?
Everyone’s chasing good quality, pricing things right, finding buyers, and getting the real deal (not fakes or damaged goods). If you’re struggling with any of this, you’re not alone.
☆ Quick Hits:
Most sellers price their inventory using a mix of online comps, vintage forums, and advice from other sellers.
Don’t expect instant inventory sell-outs: slow and steady wins here.
Sustainable and unique = more hype.
Want the full picture (and a real edge over everyone else)? Subscribe for full access to all the numbers, data deep dives, and the kind of market info that can help you get ahead. It’s priced as low as Substack allows ($5/month). No hype, just facts.
Until next time: Don’t forget to price above your costs.
❤︎ C
